We are no longer in 1990s. We live in digital era.
TECH is at every corner NOW!
Any size and any industry of businesses now are moving from traditional Marketing to Digital Marketing.
On the old days, traditional Marketing was the best way (or maybe the only way) to promote your business.
Out-of-home (OOH) advertising, radio, ads on newsletter/magazines, TV advertising, or any other advertising. Just name it.
Pretty sure they all are still working, and still do great job until nowadays.
BUT aren’t they VERY expensive?
Some other important questions from doing traditional Marketing are:
- How do you measure the success of your ads?
- How many people could you reach through those ads?
- Do you know if you are targeting the right markets as needed?
Hey, it’s DIGITAL WORLD NOW!
You can do ads digitally with a lot more cost effective!
And one great thing is you can measure the success of your ads, and you can set your target markets!
Digital marketing has changed the way brands and businesses use technology for marketing.
As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."
Digital marketing methods such as:
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
Struggles in Digital Era
Not everyone who spends most of their time online understands how Digital Marketing works.
The most common concern among business owners is “how do I sell more in my (new) business”?
It is applicable for anyone who is interested in starting a new business or taking the one to the next level using technology.
The marketing rules have changed. Today having a good idea and working hard to get it afloat is not enough.
Despite having the resources, passion and know-how, 9 out of 10 good ideas that then escalate to startups, fail day after day.
Among the main causes are the marketing failures, little innovation in their marketing techniques, deficiencies in their digital platforms and the next one on the rise; replicate the "fail-safe" industrial models of companies with dozens of years in the market.
Models that are not adaptable, applicable or comparable with the characteristics of the users of the time in which we live.
If you want to stand out from your competition you must reach the right users, using the right means, in the right way.
Who are the users?
It is a group corresponding to the new majority, represented by the working middle class with access to technology and purchase decision, it is not limited to a specific age range since it is a group influenced by a new paradigm, in which the age It is not the inflection point, in other words, it is very likely that you are a "user today" even if you are 18 or 50 years old.
At the same time, within these users there are smaller groups that share similar demographic and psychographic characteristics, these are called market niches.
If you know which niche to target, you already have the first key, because new users tend to prefer solutions to specific problems instead of know-it-all companies.
The next step is to use the correct means, it seems obvious that the answer is to use online advertising, right?
You've heard that it's cheaper, more measurable and more effective.
All this is true, there is only one problem: today's user hates online ads, advances them, avoids and blocks them, even pays not to see them and is not for less, most of the online advertising is questionable, irrelevant and overloaded, features that directly contradict the principles of today's users.
Knowing this, the second key is to stop trying to convince users that our product, ideology or service is good and begin to demonstrate it.
Digital media democratizes the market and the best advertising is the one you do not pay, however, it would be naive to think that organic growth is enough, only influencers can limit themselves to it.
Brands, artists, and politicians must add paid advertising to the mix, maintaining the ethics, quality and creativity necessary for it to achieve results.
The third key is to recognize their weaknesses and be able to overcome them.
Although it may not seem like it, this is the most important and most difficult step for the vast majority.
When a user is in the process of becoming an entrepreneur today their intrinsic behavior of questioning everything, will make them skeptical to confront their beliefs and recognize the need to make the necessary changes on time.
The big brands, artists and politicians are the direct result of a continuous collaborative process in which they recognize their strengths and take advantage of them, as well as their weaknesses and overcome them.
Check my Ad Strategy FREEBIE of one of Social Media platforms here!
AND if you still don’t know how to do this Digital Advertising, get a FREE consultation NOW!