Most of us might have had Direct Message (particularly on Instagram) from random people offering their services such as selling Followers and Likes.
Have you ever thought about buying followers to accelerate the growth of your brand?
You may want to read further the FACT about this service!
Here are five reasons why you shouldn’t invest in fake followers.
1. Your followers are a reflection on your content quality.
Many social media users will go through your followers to see who you attract and make sure your account is legitimate. If you aren’t one to follow many accounts, this may be the starting point for your followers find other businesses and people who provide similar or complementary content to what you provide.
Those who are interested in your brand and go through your followers will become suspicious if you have too many accounts that look sketchy or are obviously bots set up for the sole purpose of sharing other people’s content.
While you may gamble on the fact that not many people care about your followers, word gets around on the internet and you will be watched.
2. Buying fake followers will get you banned.
It's true, having lots of Followers and Likes will make your online-brand looks good.
But is this "temporary" success worth the risk of permanent expulsion from your social media platforms?
Repeat after me: "Those Followers and Likes are BOTS!"
Purchasing fake followers is the digital media equivalent of an athlete taking steroids.
You may get caught in hindsight, but when your shady practices catch up with you there will be significant blow back.
It’s only a matter of time before the social media platforms more aggressively pursue those who have an unusually large number of fake followers.
Citing the fact that this practice is widespread or that “everyone else is doing it” will only make things worse. It didn’t work with your mother, it doesn’t work when someone breaks the law, and it won’t win you any fans.
3. Followers/Likes impact the algorithms
We all love the validation that seeing a new follower gives, but the harsh reality is that a simple follow means nothing.
Engagement is what we need to focus on. It’s more important to have 100 engaged followers than 1000 that you purchased from a click farm.
It is important to understand how the algorithms of social networks work.
Those Followers and Likes could mess up your internal algorithm. In this case, you would lose a lot more publications among your REAL followers.
4. It’s a waste of money.
You’re better of spending potential bot money elsewhere, such as advertising on your social media platforms!
Sure, there are websites that lure you with promises of thousands of followers for a small fee. However, are you willing to use a perfectly good 20 dollars for an imaginary temporary victory?
There’s no good reason to buy fake followers. You may get a dopamine rush from your increasing follower count, but fake followers are nothing more than buying an award to show off because you didn’t want to take the time or effort to earn it yourself.
It may take a while for people to catch on, but once they find out you will lose all credibility and end up digging yourself out of a hole of your own making.
5. It dilutes the accuracy of your analytics.
If you bought a million followers, but only 1,000 are legitimate and respond to your posts, you have an engagement rate of 0.1 percent. That’s significantly less impressive and shows the pointlessness in bragging about following size.
In contrast, a company that has 1,000 followers and has 200 engaged users has an engagement rate of 20 percent. While these numbers would be extremely low for an international or national brand, they are actually pretty good numbers for a local business.
Whatever you publish in your account does not reach all your followers, and this is NORMAL!
Only between 2% to 10% of your followers get to see your post(s).
This number is not chosen randomly, various factors such as the time of publication, previous interactions with your account, number of immediate reactions, user notification options and hundreds of other variables, but in broad strokes if most of your Followers are active and interested in what you offer you will get a good percentage of interaction in your posts.
The more engagements you have on every post, the more seen your next posts by your followers and other accounts.
What happens when most followers are FAKE? Do us the exercise, of what can happen in the BEST OF THE CASES:
1,000 followers organic, 0 false.
10% reach (100 users).
Result: 100 likes, 100 comments.
1,000 organic followers, 40,000 false.
2% reach (1,000 users).
Result: 20 likes, 20 comments.
At the end everyone will decide how to achieve their goals and we know that it is frustrating not being able to reach all of our followers, social networks change their algorithms continuously and increasingly drive brands to a "pay to play" model where the only way to get results is with paid ads.
But there is an alternative, knowing the internal algorithms, using machine learning, analysis of social trends and applying rapid experimentation and implementation of new strategies you can get results equal or better than with paid ads, high interaction, virality and higher organic reach percentages at 30%.
It's what the experts do, know the algorithms and "break them" to achieve faster and better results, investing less.
Contact me to discuss your digital marketing plans!