In 2011, I participated in a contest to Communicate the Energy Revolution that was hosted by Eyeka, an international creative challenged website (online challenge) that the headquarters office is in Paris. I don’t usually join a contest, but when I read the brief of this contest, I was so interested to join.
This contest was from one of the world's leading energy suppliers who wanted to reinvent the home energy to educate and evolve the use of energy in-home, by inventing a new SMART meter evolution.The organization wanted to get ideas of how to engage with their consumers and attracted about the revolution in-home energy.They would like to do the campaigns through events, social media platforms, or any brochures and flyers. The contestants could choose what media they wanted to design for this particular campaign.
I came up with a door-to-door concept to educate and approach the targets directly by designing a Door Hanger to put it at every home.The result: even though I didn't win it, but I was being 50 most favourite juries!
Click here for the official announcement.